Edged Data Centers

Head of Marketing

Remote
Full-Time
Applications are considered on a rolling basis

Opportunity

The Head of Marketing will be a vital member of the leadership team of the North American division of Edged Data Centers. This position will be responsible for developing and executing a comprehensive marketing strategy to enhance brand visibility, drive customer acquisition, and support business objectives. This role requires a deep understanding of the data center industry, exceptional leadership skills, and a proven track record in creating impactful marketing campaigns that drive exceptional results. The ideal candidate will be a strategic thinker with the ability to blend creativity with data-driven decision-making.

The Head of Marketing needs to be an agile, team-focused individual, with proven professionalism, who is comfortable in a rapidly changing environment. The right person is trustworthy with confidential information, highly organized, self-motivated, has excellent communication skills, can think strategically, and works equally as well independently as with a team. Edged strives to maintain smooth operations and achieves this by empowering our people, by providing autonomy and flexibility in the way we work, by developing a habit of constant, open communication, and by creating a culture of excellence, appreciation, trust, and respect.

Reports to:
Chief Revenue Officer

Key Responsibilities

Include but are not limited to:

Strategic Planning:

  • Develop and implement a robust marketing strategy aligned with the company’s goals and objectives.
  • Identify market trends, customer needs, and competitive dynamics to inform strategic decisions.
  • Set clear marketing objectives and KPIs, and oversee the execution of marketing plans to achieve them.

Brand Management:

  • Strengthen and elevate the company’s brand identity and positioning in the market.
  • Ensure consistent messaging and branding across all channels and touchpoints.
  • Manage brand reputation and address any potential issues that may arise.
  • Work with internal EDC Sales, Platform Delivery, Investment, and Product teams to draft content for outbound comms (coordinate with external agency on execution)
  • Work with executives to prep interview and speaking opportunities to raise the profile of the brand in a strategic way

Campaign Development:

  • Create and oversee innovative marketing campaigns and initiatives that drive lead generation and customer engagement.
  • Develop content strategies and oversee the production of high-quality content for various platforms, including digital, print, and events.
  • Leverage all brand assets, templates/guidelines and messaging
  • Adapt communications to specific project needs
  • Oversee the execution of regional and local outreach communications
  • Support planning and execution of US events and sponsorships (leverage brand assets, coordinate globally)
  • Manage award strategy and submittals (coordinate globally)
  • Market Research and Analysis:
  • Conduct market research to understand industry trends, customer preferences, and competitive landscape.
  • Analyze marketing performance data to measure effectiveness, optimize campaigns, and report on results.

Budget Management:

  • Develop and manage the marketing budget, ensuring effective allocation of resources and achieving a positive return on investment.
  • Monitor expenses and optimize marketing spend based on performance metrics.
  • Stakeholder Collaboration:
  • Collaborate with sales, product, and other departments to align marketing efforts with overall business objectives.
  • Build and maintain relationships with external partners, agencies, and vendors.

Education and Experience

  • Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
  • Proven experience (10+ years) in marketing roles, with a significant portion in leadership positions, within the data center industry
  • Strong understanding of data center industry trends, challenges, and opportunities.
  • Demonstrated success in developing and executing comprehensive marketing strategies that drive business growth.
  • Excellent leadership, communication, and interpersonal skills.

Specific Skills / Abilities

Proficiency in digital marketing, content creation, and data analysis tools.

Ability to think strategically and creatively, with a focus on results and performance metrics.

Great Place to Work

  • A fast-paced, entrepreneurial culture focused on innovation
  • A flexible, autonomous work environment
  • A culture of respect, learning, and excellence
  • Experienced, highly talented experts as team peers
  • Growth and travel opportunities
  • Be part of a team of change-makers having a significant impact on real people around the world

About

Edged Data Centers

Edged is a fast-growing provider of sustainable data centers and energy infrastructure. The company builds and operates a global network of ultra-efficient, AI-ready data centers with waterless cooling for colocation, hyperscale and build-to-suit customers. The highly differentiated infrastructure platform is the first large-scale, global deployment of waterless cooling platform-wide and transforms data center growth into a catalyst for sustainable development. Edged is backed by a deep proprietary technology stack that will include renewable microgrid systems, ultra-clean generators, and waste-to-fuel solutions. The platform is designed for rapid deployment with more than a dozen new data centers operating or under construction across Europe and North America and a gigawatt-scale project pipeline.

The North American division of Edged is a joint venture between one of the largest private multinational corporations in the world and an affiliate of Endeavour. Endeavour is a purpose-driven organization helping innovators to develop and launch breakthrough solutions for global challenges in the areas of energy, water, and waste.

www.edged.us

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